Consumers response towards mobile commerce applications: S-O-R approach

Multivariate Data Analysis.

H. Herne, William W. Cooley, Paul R. Lohnes · Journal of the Royal Statistical Society Series A (General) · 1973 · 35.9K citations

Natural Sciences, Data Science, Categorical Data Analysis +13

Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 13K citations

Social Sciences, Educational Measurement, Econometrics +10

Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis

Xinshu Zhao, John Lynch, Qimei Chen · Journal of Consumer Research · 2010 · 11.7K citations · Full text

Social Sciences, Psychology, Social Psychology +9

Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 9.7K citations

Social Sciences, Educational Measurement, Econometrics +10

Understanding Information Systems Continuance: An Expectation-Confirmation Model1

Anol Bhattacherjee · MIS Quarterly · 2001 · 8.3K citations

Business, Information Systems, Information Technology +17