Consumer Adoption Behavior

Consumer Adoption Behavior is a theoretical construct in consumer behavior research that denotes the process by which individuals or households in emerging markets evaluate, accept, and integrate new products, services, or innovations into their consumption patterns, distinguishing it from general consumer behavior by its focus on the temporal, socio-psychological, and contextual factors influencing uptake in resource-constrained, rapidly evolving markets.

1.6K

Publications

120.7K

Citations

3.9K

Authors

1.5K

Institutions

Publications per year

2017–2026

867

Authors

3.9K

  1. YK
    Yogesh K. Dwivedi

    Swansea University, United Kingdom

    31 publications · 3.1K citations

    24

    h-index

  2. MD
    Michael D. Williams

    Swansea University, United Kingdom

    15 publications · 1.5K citations

    14

    h-index

  3. NP
    Nripendra P. Rana

    Swansea University, United Kingdom

    9 publications · 2K citations

    9

    h-index

  4. SS
    Salma S. Abed

    King Abdulaziz University, Saudi Arabia

    8 publications · 432 citations

    8

    h-index

  5. KO
    Keng‐Boon Ooi

    UCSI University, Malaysia

    8 publications · 1.6K citations

    8

    h-index

1–5 of 3.9K

Venues

  1. Sustainability

    40 publications · 2K citations

    27

    h-index

  2. Journal of Retailing and Consumer Services

    28 publications · 4.5K citations

    25

    h-index

  3. Journal of Business Research

    JBR · 23 publications · 5.5K citations

    22

    h-index

  4. International Journal of Bank Marketing

    22 publications · 3.3K citations

    19

    h-index

  5. Technological Forecasting and Social Change

    20 publications · 1.4K citations

    19

    h-index

1–5