Concepedia

Alain Yee‐Loong Chong

AY

110

Publications

16.3K

Citations

64

H-Index

2008

Active since

Affiliations

University of Nottingham Ningbo China(Current)

Hong Kong Polytechnic University

Louisiana State University in Shreveport

Universiti Tunku Abdul Rahman

University of Nottingham

Alain Yee‐Loong Chong is an author at University of Nottingham Ningbo China specializing in management, marketing, and business.

Top concepts

ManagementBusinessMarketingConsumer ResearchStrategic ManagementCustomer SatisfactionInteractive MarketingBusiness StrategyDigital MarketingSupply Chain Management

Publications per year

2008–2024

110

Publications

110

An updated and expanded assessment of PLS-SEM in information systems research

Joe F. Hair, Carole L. Hollingsworth, Adriane B. Randolph et al. · Industrial Management & Data Systems · 2017 · 3.6K citations

Total Quality Management, Engineering, Business Intelligence +21

Predicting consumer decisions to adopt mobile commerce: Cross country empirical examination between China and Malaysia

Alain Yee‐Loong Chong, Felix T.S. Chan, Keng‐Boon Ooi · Decision Support Systems · 2011 · 576 citations

Customer Satisfaction, Economics, Consumer Decision Making +13

What drives Malaysian m‐commerce adoption? An empirical analysis

Toh Tsu Wei, Govindan Marthandan, Alain Yee‐Loong Chong et al. · Industrial Management & Data Systems · 2009 · 546 citations

Consumer Iu M‐commerce, Innovation Adoption, Digital Marketing +18

Predicting m-commerce adoption determinants: A neural network approach

Alain Yee‐Loong Chong · Expert Systems with Applications · 2012 · 427 citations

Marketing Analytics, Digital Marketing, Management +7

A two-staged SEM-neural network approach for understanding and predicting the determinants of m-commerce adoption

Alain Yee‐Loong Chong · Expert Systems with Applications · 2012 · 393 citations · Full text

Marketing Analytics, Customer Satisfaction, Online Customer Behavior +10

Rows per page

1–5 of 110