14
Publications
1.5K
Citations
13
H-Index
2018
Active since
Prasanta Kr Chopdar is an author at Indian Institute of Management Shillong specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer ResearchBusinessUser ExperienceMobile MarketingCustomer SatisfactionInteractive MarketingConsumer BehaviorBehavioral Science
Publications per year
2018–2025
14
14
Prasanta Kr Chopdar, Nikolaos Korfiatis, V.J. Sivakumar et al. · Computers in Human Behavior · 2018 · 443 citations · Full text
Customer Satisfaction, Mobile Marketing, Mobile Commerce +12
Miltiadis D. Lytras, Anna Visvizi, Prasanta Kr Chopdar et al. · International Journal of Information Management · 2020 · 129 citations
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