Concepedia

V.J. Sivakumar

VS

Statistics

Publications

13

Citations

1.2K

H-Index

13

Active since

2009

Affiliations

National Institute of Technology Tiruchirappalli(Current)

V.J. Sivakumar is an author at National Institute of Technology Tiruchirappalli specializing in business, consumer behavior, and marketing.

Publications per year

2009–2022

13

Publications

13

Mobile shopping apps adoption and perceived risks: A cross-country perspective utilizing the Unified Theory of Acceptance and Use of Technology

Prasanta Kr Chopdar, Nikolaos Korfiatis, V.J. Sivakumar et al. · Computers in Human Behavior · 2018 · 456 citations · Full text

Business, Information Systems, Information Technology +17

Understanding the effect of personal and social value on attitude and usage behavior of luxury cosmetic brands

Soundararaj Ajitha, V.J. Sivakumar · Journal of Retailing and Consumer Services · 2017 · 149 citations

Business, Marketing, Marketing Management +16

Understanding continuance usage of mobile shopping applications in India: the role of espoused cultural values and perceived risk

Prasanta Kr Chopdar, V.J. Sivakumar · Behaviour and Information Technology · 2018 · 144 citations

Business, Information Technology, Marketing +17

Measuring effectiveness of customer relationship management in Indian retail banks

Chandrasekaran Padmavathy, M.S. Balaji, V.J. Sivakumar · International Journal of Bank Marketing · 2012 · 121 citations

Business, Marketing, Retail Management +11

The moderating role of age and gender on the attitude towards new luxury fashion brands

Soundararaj Ajitha, V.J. Sivakumar · Journal of Fashion Marketing and Management · 2019 · 75 citations

Business, Marketing, Marketing Management +16

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