Soundararaj Ajitha

Statistics

Publications

Citations

296

H-Index

Active since

2017

Affiliations

National Institute of Technology Tiruchirappalli(Current)

Soundararaj Ajitha is an author at National Institute of Technology Tiruchirappalli specializing in consumer behavior, brand management, and business.

ORCID

Publications per year

2017–2022

Publications

Understanding the effect of personal and social value on attitude and usage behavior of luxury cosmetic brands

Soundararaj Ajitha, V.J. Sivakumar · Journal of Retailing and Consumer Services · 2017 · 149 citations

Business, Marketing, Marketing Management +16

The moderating role of age and gender on the attitude towards new luxury fashion brands

Soundararaj Ajitha, V.J. Sivakumar · Journal of Fashion Marketing and Management · 2019 · 75 citations

Business, Marketing, Marketing Management +16

Exploring the growth of COVID‐19 cases using exponential modelling across 42 countries and predicting signs of early containment using machine learning

Dharun Kasilingam, Sathiya Prabhakaran S.P., Dinesh Kumar Rajendran et al. · Transboundary and Emerging Diseases · 2020 · 44 citations · Full text

Veterinary Medicine, Infectious Disease Control, Infectious Diseases +17

Storytelling in advertisements: understanding the effect of humor and drama on the attitude toward brands

Dharun Kasilingam, Soundararaj Ajitha · Journal of Brand Management · 2022 · 28 citations

Business, Marketing, Marketing Management +10

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