Concepedia

Dharun Kasilingam

DK

Statistics

Publications

11

Citations

1.5K

H-Index

11

Active since

2017

Affiliations

National Institute of Technology Tiruchirappalli(Current)

Mudra Institute of Communications Ahmedabad

Indian Institute of Management Kozhikode

Dharun Kasilingam is an author at National Institute of Technology Tiruchirappalli specializing in marketing, business, and consumer behavior.

Publications per year

2017–2025

11

Publications

11

Understanding the attitude and intention to use smartphone chatbots for shopping

Dharun Kasilingam · Technology in Society · 2020 · 615 citations

Business, Information Systems, Marketing +12

Understanding the intention to use mobile shopping applications and its influence on price sensitivity

Thamaraiselvan Natarajan, Senthil Arasu Balasubramanian, Dharun Kasilingam · Journal of Retailing and Consumer Services · 2017 · 390 citations

Business, Marketing, Marketing Management +14

The moderating role of device type and age of users on the intention to use mobile shopping applications

Thamaraiselvan Natarajan, Senthil Arasu Balasubramanian, Dharun Kasilingam · Technology in Society · 2018 · 189 citations

Business, Information Technology, Marketing +16

Understanding the adoption and willingness to pay for internet of things services

Dharun Kasilingam, Rajneesh Krishna · International Journal of Consumer Studies · 2020 · 96 citations

Business, Information Technology, Marketing +16

The effect of augmented reality in mobile applications on consumers' online impulse purchase intention: The mediating role of perceived value

Jay Trivedi, Dharun Kasilingam, Parvinder Arora et al. · Journal of Consumer Behaviour · 2022 · 80 citations

Business, Marketing, Marketing Management +17

1–5 of 11