Concepedia
Statistics
Publications
594
Citations
19.6K
Authors
55
Location
Ahmedabad, India
Also known as MICA
Mudra Institute of Communications Ahmedabad is a education institution in Ahmedabad, India known for marketing, business, and marketing management.
Top concepts
BusinessMarketingConsumer BehaviorMarketing ManagementBrand ManagementSocial SciencesManagementAdvertisingCustomer EngagementConsumer Involvement
Setting the future of digital and social media marketing research: Perspectives and research propositions
Yogesh K. Dwivedi, Elvira Ismagilova, David L. Hughes et al. · International Journal of Information Management · 2020 · 2.5K citations · Full text
Business, Marketing, Marketing Management +14
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
Yogesh K. Dwivedi, Laurie Hughes, Yichuan Wang et al. · Psychology and Marketing · 2022 · 829 citations · Full text
Business, Marketing, Marketing Management +15
Understanding the attitude and intention to use smartphone chatbots for shopping
Dharun Kasilingam · Technology in Society · 2020 · 615 citations
Business, Information Systems, Marketing +12
The metaverse in the hospitality and tourism industry: An overview of current trends and future research directions
Doğan Gürsoy, Suresh Malodia, Amandeep Dhir · Journal of Hospitality Marketing & Management · 2022 · 589 citations
Management, Hospitality Management, Tourism Management +13
ALTER: program-oriented conversion of DNA and protein alignments
Daniel Gï¿ ⁄ mez-Blanco, Miguel Reboiro‐Jato, Florentino Fdez‐Riverola et al. · Nucleic Acids Research · 2010 · 533 citations · Full text
Life Sciences, Bioinformatics, Molecular Biology +10
1–5 of 594
Mudra Institute of Communications Ahmedabad, India
230 publications · 7.1K citations
35
h-index
35 publications · 2K citations
15
46 publications · 791 citations
27 publications · 1.1K citations
14
31 publications · 1.7K citations
13
1–5 of 55