Mudra Institute of Communications Ahmedabad

Institution (Education)

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Mudra Institute of Communications Ahmedabad · Acronym: MICA

539

Publications

18.6K

Citations

Authors

525

Concepts

About

Mudra Institute of Communications Ahmedabad is a education institution in Ahmedabad, India known for management, marketing, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	32	101	4.8K
2	Arts	20	44	3.2K
3	Engineering	19	29	1.9K
4	Education	11	14	800
5	Health Sciences	3	3	154

Mudra Institute of Communications Ahmedabad

539

Publications

18.6K

Citations

Page 1

	Year	Citations
Setting the future of digital and social media marketing research: Perspectives and research propositions Yogesh K. Dwivedi, Elvira Ismagilova, David L. Hughes, International Journal of Information Management	2020	2.3K
Metaverse marketing: How the metaverse will shape the future of consumer research and practice Yogesh K. Dwivedi, Laurie Hughes, Yichuan Wang, Psychology and Marketing Entertainment MarketingDigital MarketingInitial HypeConsumer StudyConsumer Research	2022	773
Understanding the attitude and intention to use smartphone chatbots for shopping Dharun Kasilingam Technology in Society ChatbotEngineeringDigital MarketingConsumer ResearchCommunication	2020	586
The metaverse in the hospitality and tourism industry: An overview of current trends and future research directions Doğan Gürsoy, Suresh Malodia, Amandeep Dhir Journal of Hospitality Marketing & Management Customer SatisfactionTourism ManagementTourism IndustryHospitalityCultural Tourism	2022	561
ALTER: program-oriented conversion of DNA and protein alignments Daniel Glez‐Peña, Daniel Gï¿ ⁄ mez-Blanco, Miguel Reboiro‐Jato, Nucleic Acids Research Sequence MotifDna SequencingMainstream AlignmentTransformation ProcessGenetics	2010	518
Mitochondrial Dysfunction in SOD1<sup>G93A</sup>-Bearing Astrocytes Promotes Motor Neuron Degeneration: Prevention by Mitochondrial-Targeted Antioxidants Patricia Cassina, Adriana Cassina, Mariana Pehar, Journal of Neuroscience	2008	304
Future of e-Government: An integrated conceptual framework Suresh Malodia, Amandeep Dhir, Mahima Mishra, Technological Forecasting and Social Change Digital MarketingE-servicesE-participationEducationCommunication	2021	289
Examining the Customer Experience of Using Banking Chatbots and Its Impact on Brand Love: The Moderating Role of Perceived Risk Jay Trivedi Journal of Internet Commerce	2019	284
The Role of Marketer-Generated Content in Customer Engagement Marketing Matthijs Meire, Kelly Hewett, Michel Ballings, Journal of Marketing Customer SatisfactionDigital MarketingConsumer ResearchCommunicationOnline Customer Behavior	2019	268
The Effect of Influencer Marketing on Consumers’ Brand Admiration and Online Purchase Intentions: An Emerging Market Perspective Jay Trivedi, Ramzan Sama Journal of Internet Commerce Customer SatisfactionDigital MarketingConsumer ResearchSocial InfluenceBrand Admiration	2019	268

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