Concepedia

Shaphali Gupta

SG

Statistics

Publications

13

Citations

1.6K

H-Index

13

Active since

2016

Affiliations

Mudra Institute of Communications Ahmedabad(Current)

Georgia State University

Management Development Institute

Indian School of Business

Texas A&M University

Shaphali Gupta is an author at Mudra Institute of Communications Ahmedabad specializing in marketing, business, and marketing management.

Publications per year

2016–2024

13

Publications

13

Customer engagement in service

V. Kumar, Bharath Rajan, Shaphali Gupta et al. · Journal of the Academy of Marketing Science · 2017 · 474 citations

Business, Marketing, Marketing Management +11

Digital Analytics: Modeling for Insights and New Methods <sup/>

Shaphali Gupta, Agata Leszkiewicz, Vikas Kumar et al. · Journal of Interactive Marketing · 2020 · 221 citations · Full text

Computing, Computer Science, Data Science +7

Conceptualizing the Evolution and Future of Advertising

Vikas Kumar, Shaphali Gupta · Journal of Advertising · 2016 · 198 citations

Business, Marketing, Marketing Management +17

Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions

Rajan Varadarajan, Roman Welden, S. Arunachalam et al. · International Journal of Research in Marketing · 2021 · 144 citations

Management, Marketing, Marketing Management +16

Global Customer Engagement

Shaphali Gupta, Anita Pansari, Vikas Kumar · Journal of International Marketing · 2017 · 141 citations

Business, Marketing, Marketing Management +10

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