Concepedia

Bharath Rajan

BR

Statistics

Publications

13

Citations

1.7K

H-Index

13

Active since

2009

Affiliations

Georgia State University(Current)

Prin. L. N. Welingkar Institute of Management Development and Research

Huazhong University of Science and Technology

St. John's University

Texas A&M University

Bharath Rajan is an author at Georgia State University specializing in marketing, marketing management, and business.

Publications per year

2009–2025

13

Publications

13

Understanding the Role of Artificial Intelligence in Personalized Engagement Marketing

Vikas Kumar, Bharath Rajan, Rajkumar Venkatesan et al. · California Management Review · 2019 · 711 citations

Business, Marketing, Marketing Management +15

Customer engagement in service

V. Kumar, Bharath Rajan, Shaphali Gupta et al. · Journal of the Academy of Marketing Science · 2017 · 474 citations

Business, Marketing, Marketing Management +11

Social coupons as a marketing strategy: a multifaceted perspective

V. Kumar, Bharath Rajan · Journal of the Academy of Marketing Science · 2011 · 143 citations

Business, Marketing, Marketing Management +16

Establishing Profitable Customer Loyalty for Multinational Companies in the Emerging Economies: A Conceptual Framework

V. Kumar, Amalesh Sharma, Riddhi Shah et al. · Journal of International Marketing · 2012 · 75 citations

Business, Marketing, Marketing Management +14

Profitable Customer Management: Measuring and Maximizing Customer Lifetime Value

V. Mathan Kumar, Bharath Rajan · Management accounting quarterly · 2009 · 75 citations

Business, Marketing, Marketing Management +16

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