V. Mathan Kumar

Publications

Citations

H-Index

2009

Active since

Affiliations

International Institute of Information Technology(Current)

V. Mathan Kumar is an author at International Institute of Information Technology specializing in customer relationship management, marketing, and customer satisfaction.

Top concepts

BusinessMarketingManagementService QualityConsumer ResearchCustomer RetentionRevenue ManagementCustomer SatisfactionCustomer Relationship Management

Publications per year

2009–2023

Publications

Profitable Customer Management: Measuring and Maximizing Customer Lifetime Value

V. Mathan Kumar, Bharath Rajan · Management accounting quarterly · 2009 · 75 citations

Profitable Customer Management, Customer Satisfaction, Revenue Management +13

Transforming Data Analysis through AI-Powered Data Science

V. Mathan Kumar, Prashanth Vijayaraghavan, Vidula Meshram et al. · 2023 · 16 citations · Full text

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