Concepedia

Vikas Kumar

VK

Statistics

Publications

44

Citations

5.9K

H-Index

32

Active since

2013

Affiliations

Georgia State University(Current)

Indian School of Business

St. John's University

Mudra Institute of Communications Ahmedabad

Indian Institute of Management Amritsar

Vikas Kumar is an author at Georgia State University specializing in marketing, business, and marketing management.

Publications per year

2013–2024

44

Publications

44

Customer engagement: the construct, antecedents, and consequences

Anita Pansari, Vikas Kumar · Journal of the Academy of Marketing Science · 2016 · 1.7K citations

Business, Marketing, Marketing Management +12

Understanding the Role of Artificial Intelligence in Personalized Engagement Marketing

Vikas Kumar, Bharath Rajan, Rajkumar Venkatesan et al. · California Management Review · 2019 · 711 citations

Business, Marketing, Marketing Management +15

Investigating how Word-of-Mouth Conversations about Brands Influence Purchase and Retransmission Intentions

Andrew Baker, Naveen Donthu, Vikas Kumar · Journal of Marketing Research · 2015 · 301 citations

Business, Marketing, Marketing Management +17

The Role of Marketer-Generated Content in Customer Engagement Marketing

Matthijs Meire, Kelly Hewett, Michel Ballings et al. · Journal of Marketing · 2019 · 288 citations

Business, Marketing, Marketing Management +10

Digital Analytics: Modeling for Insights and New Methods <sup/>

Shaphali Gupta, Agata Leszkiewicz, Vikas Kumar et al. · Journal of Interactive Marketing · 2020 · 221 citations · Full text

Computing, Computer Science, Data Science +7

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