Concepedia

Michel Ballings

MB

Statistics

Publications

18

Citations

1.8K

H-Index

15

Active since

2012

Affiliations

University of Tennessee at Knoxville(Current)

Ghent University

Knoxville College

University of California, Davis

Michel Ballings is an author at University of Tennessee at Knoxville specializing in social media, computing, and marketing.

Publications per year

2012–2021

18

Publications

18

Evaluating multiple classifiers for stock price direction prediction

Michel Ballings, Dirk Van den Poel, Nathalie Hespeels et al. · Expert Systems with Applications · 2015 · 585 citations

Computing, Data Science, Finance +14

The Role of Marketer-Generated Content in Customer Engagement Marketing

Matthijs Meire, Kelly Hewett, Michel Ballings et al. · Journal of Marketing · 2019 · 288 citations

Business, Marketing, Marketing Management +10

A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays

Neeraj Bharadwaj, Michel Ballings, P. A. Naik et al. · Journal of Marketing · 2021 · 171 citations

Business, Marketing, Marketing Management +15

Identifying New Product Ideas: Waiting for the Wisdom of the Crowd or Screening Ideas in Real Time

Steven Hoornaert, Michel Ballings, Edward C. Malthouse et al. · Journal of Product Innovation Management · 2017 · 147 citations · Full text

Management, Innovation Management, Knowledge Management +17

The added value of social media data in B2B customer acquisition systems: A real-life experiment

Matthijs Meire, Michel Ballings, Dirk Van den Poel · Decision Support Systems · 2017 · 80 citations

Business, Information Systems, Marketing +9

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