Concepedia

Neeraj Bharadwaj

NB

Statistics

Publications

22

Citations

1.2K

H-Index

20

Active since

2003

Affiliations

University of Tennessee at Knoxville(Current)

The University of Texas at Austin

University of Chicago

Knoxville College

Babson College

Neeraj Bharadwaj is an author at University of Tennessee at Knoxville specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementCustomer SatisfactionConsumer ResearchBusiness StrategyMarketing InsightsConsumer BehaviorStrategic ManagementInteractive Marketing

Publications per year

2003–2023

22

Publications

22

A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays

Neeraj Bharadwaj, Michel Ballings, P. A. Naik et al. · Journal of Marketing · 2021 · 155 citations

Marketing Analytics, Customer Satisfaction, Digital Marketing +27

Investigating the antecedents and outcomes of customer firm transaction cost savings in a supply chain relationship

Neeraj Bharadwaj, Ken Matsuno · Journal of Business Research · 2005 · 103 citations

Customer Satisfaction, Supplier Relationship, Management +10

Salesperson communication effectiveness in a digital sales interaction

Neeraj Bharadwaj, Garrett M. Shipley · Industrial Marketing Management · 2020 · 98 citations · Full text

Customer Satisfaction, Salesperson Communication Effectiveness, Interpersonal Communication +11

Investigating the decision criteria used in electronic components procurement

Neeraj Bharadwaj · Industrial Marketing Management · 2003 · 91 citations

Decision Criteria, Industrial Design, Procurement +10

Marketing Initiatives, Expected Cash Flows, and Shareholders'Wealth

R. Kavita Rao, Neeraj Bharadwaj · Journal of Marketing · 2008 · 87 citations

Firm Performance, Financial Management, Cash Flows +12

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