Concepedia

Steven Hoornaert

SH

Statistics

Publications

3

Citations

210

H-Index

3

Active since

2017

Affiliations

Northwestern University(Current)

Ghent University

Steven Hoornaert is an author at Northwestern University specializing in customer engagement, marketing, and brand management.

Publications per year

2017–2022

3

Publications

3

Identifying New Product Ideas: Waiting for the Wisdom of the Crowd or Screening Ideas in Real Time

Steven Hoornaert, Michel Ballings, Edward C. Malthouse et al. · Journal of Product Innovation Management · 2017 · 147 citations · Full text

Management, Innovation Management, Knowledge Management +17

Dynamics between social media engagement, firm-generated content, and live and time-shifted TV viewing

Vijay Viswanathan, Edward C. Malthouse, Ewa Masłowska et al. · Journal of service management · 2018 · 43 citations · Full text

Social Sciences, Communication, Marketing +14

Does it pay off to communicate like your online community? Evaluating the effect of content and linguistic style similarity on B2B brand engagement

Matthijs Meire, Kristof Coussement, Arno De Caigny et al. · Industrial Marketing Management · 2022 · 20 citations

Business, Marketing, Marketing Management +16

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