Matthijs Meire

The Role of Marketer-Generated Content in Customer Engagement Marketing

Matthijs Meire, Kelly Hewett, Michel Ballings et al. · Journal of Marketing · 2019 · 288 citations

Business, Marketing, Marketing Management +10

The added value of social media data in B2B customer acquisition systems: A real-life experiment

Matthijs Meire, Michel Ballings, Dirk Van den Poel · Decision Support Systems · 2017 · 80 citations

Business, Information Systems, Marketing +9

The added value of auxiliary data in sentiment analysis of Facebook posts

Matthijs Meire, Michel Ballings, Dirk Van den Poel · Decision Support Systems · 2016 · 55 citations

Computing, Computer Science, Data Science +17

Does it pay off to communicate like your online community? Evaluating the effect of content and linguistic style similarity on B2B brand engagement

Matthijs Meire, Kristof Coussement, Arno De Caigny et al. · Industrial Marketing Management · 2022 · 20 citations

Business, Marketing, Marketing Management +16

360 Degrees rumor detection: When explanations got some explaining to do

Bram Janssens, Lisa Schetgen, Matthias Bogaert et al. · European Journal of Operational Research · 2023 · 20 citations · Full text

Social Sciences, Communication, Social Psychology +10