Concepedia

Kelly Hewett

KH

Statistics

Publications

25

Citations

3.7K

H-Index

22

Active since

2000

Affiliations

University of Tennessee at Knoxville(Current)

University of South Carolina

Winthrop University

University of Liverpool

Knoxville College

Kelly Hewett is an author at University of Tennessee at Knoxville specializing in marketing, business, and marketing management.

Publications per year

2000–2025

25

Publications

25

Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences

Thomas J. Madden, Kelly Hewett, Martin S. Roth · Journal of International Marketing · 2000 · 600 citations

Business, Marketing, Marketing Management +17

Dependence, Trust, and Relational Behavior on the Part of Foreign Subsidiary Marketing Operations: Implications for Managing Global Marketing Operations

Kelly Hewett, William O. Bearden · Journal of Marketing · 2001 · 422 citations

Business, Marketing, Marketing Management +17

A Multi‐Theoretical Model of Knowledge Transfer in Organizations: Determinants of Knowledge Contribution and Knowledge Reuse*

Sharon Watson, Kelly Hewett · Journal of Management Studies · 2006 · 405 citations

Management, Knowledge Management, Organizational Behavior +16

Brand Buzz in the Echoverse

Kelly Hewett, William Rand, Roland T. Rust et al. · Journal of Marketing · 2016 · 355 citations

Business, Communication, Marketing +17

The merchants of meta: A research agenda to understand the future of retailing in the metaverse

Kiwoong Yoo, Roman Welden, Kelly Hewett et al. · Journal of Retailing · 2023 · 337 citations

Business, Marketing, Retail Management +12

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