Concepedia
Statistics
Publications
24
Citations
3.6K
H-Index
21
Active since
2000
Affiliations
University of Tennessee at Knoxville(Current)
University of South Carolina
Winthrop University
Georgia State University
University of Liverpool
Kelly Hewett is an author at University of Tennessee at Knoxville specializing in management, business, and marketing.
Top concepts
ManagementBusinessMarketingConsumer ResearchBrand StrategyStrategic ManagementBusiness StrategyBrand EquityInternational BusinessCulture
Publications per year
2000–2025
Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences
Thomas J. Madden, Kelly Hewett, Martin S. Roth · Journal of International Marketing · 2000 · 595 citations
Color Combinations, Color Psychology, Cultural Relation +30
Dependence, Trust, and Relational Behavior on the Part of Foreign Subsidiary Marketing Operations: Implications for Managing Global Marketing Operations
Kelly Hewett, William O. Bearden · Journal of Marketing · 2001 · 418 citations
International Marketing, Brand Strategy, Multinational Enterprise +22
A Multi‐Theoretical Model of Knowledge Transfer in Organizations: Determinants of Knowledge Contribution and Knowledge Reuse*
Sharon Watson, Kelly Hewett · Journal of Management Studies · 2006 · 401 citations
Multi‐theoretical Model, Knowledge Creation, Education +18
Brand Buzz in the Echoverse
Kelly Hewett, William Rand, Roland T. Rust et al. · Journal of Marketing · 2016 · 349 citations
Digital Marketing, Emerging Media, Media Innovation +26
The merchants of meta: A research agenda to understand the future of retailing in the metaverse
Kiwoong Yoo, Roman Welden, Kelly Hewett et al. · Journal of Retailing · 2023 · 314 citations
Electronic Marketplace, Research Agenda, Digital Marketing +10
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