Concepedia
Statistics
Publications
2
Citations
330
H-Index
Active since
2023
Affiliations
University of Liverpool(Current)
ESCP Business School
University of Tennessee at Knoxville
Kiwoong Yoo is an author at University of Liverpool specializing in digital marketing, business, and interactive marketing.
Top concepts
BusinessMarketingManagementConsumer BehaviorConsumer ResearchDigital MarketingInteractive Marketing
Publications per year
2023–2025
The merchants of meta: A research agenda to understand the future of retailing in the metaverse
Kiwoong Yoo, Roman Welden, Kelly Hewett et al. · Journal of Retailing · 2023 · 314 citations
Electronic Marketplace, Research Agenda, Digital Marketing +10
A whole new world, a new fantastic point of view: Charting unexplored territories in consumer research with generative artificial intelligence
Kiwoong Yoo, Michael Haenlein, Kelly Hewett · Journal of the Academy of Marketing Science · 2025 · 16 citations
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