Concepedia

Ewa Masłowska

EM

24

Publications

1.8K

Citations

21

H-Index

2011

Active since

Affiliations

University of Amsterdam(Current)

Northwestern University

University of Illinois Urbana-Champaign

University of Minnesota

Twin Cities Orthopedics

Ewa Masłowska is an author at University of Amsterdam specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchInteractive MarketingCommunicationConsumer BehaviorDigital MarketingArtsAdvertisingConsumer Engagement

Publications per year

2011–2024

24

Publications

24

The customer engagement ecosystem

Ewa Masłowska, Edward C. Malthouse, Tom Collinger · Journal of Marketing Management · 2016 · 184 citations

Customer Satisfaction, Consumer Research, Customer Community +18

The effects of trait-based personalization in social media advertising

Stephan Winter, Ewa Masłowska, Anne L. Vos · Computers in Human Behavior · 2020 · 150 citations · Full text

Social Media, Advertising, Digital Marketing +7

Do customer reviews drive purchase decisions? The moderating roles of review exposure and price

Ewa Masłowska, Edward C. Malthouse, Vijay Viswanathan · Decision Support Systems · 2017 · 142 citations

Customer Satisfaction, Online Customer Behavior, Customer Review +11

The Customer Engagement Ecosystem

Ewa Masłowska, Edward C. Malthouse, Tom Collinger · SSRN Electronic Journal · 2015 · 142 citations · Full text

The Dynamics of Consumer Engagement with Mobile Technologies

Vijay Viswanathan, Linda D. Hollebeek, Edward C. Malthouse et al. · Service Science · 2017 · 137 citations

Customer Satisfaction, Digital Marketing, Mobile Engagement +16

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