Concepedia

Tom Collinger

TC

4

Publications

379

Citations

4

H-Index

2015

Active since

Affiliations

Northwestern University(Current)

Tom Collinger is an author at Northwestern University specializing in interactive marketing, management, and marketing.

Top concepts

MarketingManagementInteractive MarketingBusinessCommunicationBrand AwarenessConsumer ResearchConsumer EngagementCustomer SatisfactionMarketing Communication

Publications per year

2015–2020

4

Publications

4

The customer engagement ecosystem

Ewa Masłowska, Edward C. Malthouse, Tom Collinger · Journal of Marketing Management · 2016 · 184 citations

Customer Satisfaction, Consumer Research, Customer Community +18

The Customer Engagement Ecosystem

Ewa Masłowska, Edward C. Malthouse, Tom Collinger · SSRN Electronic Journal · 2015 · 142 citations · Full text

Introducing a Model of Automated Brand-Generated Content in an Era of Computational Advertising

Guda van Noort, Itai Himelboim, Jolie M. Martin et al. · Journal of Advertising · 2020 · 43 citations · Full text

Marketing, Viral Marketing, Digital Marketing +14

Process control for monitoring customer engagement

Edward C. Malthouse, Wei–Lin Wang, Bobby J. Calder et al. · Journal of Marketing Analytics · 2019 · 10 citations

Customer Satisfaction, Interactive Marketing, Management +10

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