Concepedia

Anita Pansari

AP

Statistics

Publications

9

Citations

3.2K

H-Index

9

Active since

2014

Affiliations

Georgia State University(Current)

Indian School of Business

Michigan State University

Indian Institute of Management Udaipur

Singapore Management University

Anita Pansari is an author at Georgia State University specializing in marketing, marketing management, and business.

Publications per year

2014–2023

9

Publications

9

Customer engagement: the construct, antecedents, and consequences

Anita Pansari, Vikas Kumar · Journal of the Academy of Marketing Science · 2016 · 1.7K citations

Business, Marketing, Marketing Management +12

Competitive Advantage through Engagement

V. Kumar, Anita Pansari · Journal of Marketing Research · 2015 · 1.1K citations

Management, Strategic Management, Strategy +8

Global Customer Engagement

Shaphali Gupta, Anita Pansari, Vikas Kumar · Journal of International Marketing · 2017 · 141 citations

Business, Marketing, Marketing Management +10

National Culture, Economy, and Customer Lifetime Value: Assessing the Relative Impact of the Drivers of Customer Lifetime Value for a Global Retailer

V. Kumar, Anita Pansari · Journal of International Marketing · 2015 · 75 citations

Business, Business Economics, Marketing +16

The Construct, Measurement, and Impact of Employee Engagement: a Marketing Perspective

V. Kumar, Anita Pansari · Customer Needs and Solutions · 2014 · 68 citations · Full text

Management, Marketing, Marketing Management +14

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