Varsha Jain

Setting the future of digital and social media marketing research: Perspectives and research propositions

Yogesh K. Dwivedi, Elvira Ismagilova, David L. Hughes et al. · International Journal of Information Management · 2020 · 2.3K citations · Full text

Metaverse marketing: How the metaverse will shape the future of consumer research and practice

Yogesh K. Dwivedi, Laurie Hughes, Yichuan Wang et al. · Psychology and Marketing · 2022 · 773 citations · Full text

Entertainment Marketing, Digital Marketing, Initial Hype +23

Vaccine for Prevention of Mild and Moderate-to-Severe Influenza in Children

Varsha Jain, Luis Rivera, Khalequ Zaman et al. · New England Journal of Medicine · 2013 · 139 citations

Metaverse in marketing and logistics: the state of the art and the path forward

Garry Wei‐Han Tan, Eugene Cheng‐Xi Aw, Tat‐Huei Cham et al. · Asia Pacific Journal of Marketing and Logistics · 2023 · 119 citations

Marketing Ethics, Supply Network, Management +12

AI advertising: An overview and guidelines

John B. Ford, Varsha Jain, Ketan Wadhwani et al. · Journal of Business Research · 2023 · 118 citations

Artificial Intelligence, Advertising, Engineering +9