Varsha Jain - Concepedia

Author

Varsha Jain

Mudra Institute of Communications Ahmedabad ORCID

Also Known As

Jain, Varsha, V Jain, V. Jain, Varsha Jain, Varsha K Jain, Varsha K. Jain

230

Publications

6.6K

Citations

H-Index

192

Concepts

All Affiliations

Mudra Institute of Communications Ahmedabad GlaxoSmithKline (United States)GlaxoSmithKline (Belgium)Hellenic Open University University of Southampton

About

Varsha Jain is an author at Mudra Institute of Communications Ahmedabad specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	14	17	667
2	Arts	9	9	1K
3	Engineering	5	5	210
4	Health Sciences	2	2	90
5	Education	1	1	19

Varsha Jain

Publications

5.8K

Citations

H-Index

Page 1

	Year	Citations
Setting the future of digital and social media marketing research: Perspectives and research propositions Yogesh K. Dwivedi, Elvira Ismagilova, David L. Hughes, International Journal of Information Management	2020	2.3K
Metaverse marketing: How the metaverse will shape the future of consumer research and practice Yogesh K. Dwivedi, Laurie Hughes, Yichuan Wang, Psychology and Marketing Entertainment MarketingDigital MarketingInitial HypeConsumer StudyConsumer Research	2022	773
Vaccine for Prevention of Mild and Moderate-to-Severe Influenza in Children Varsha Jain, Luis Rivera, Khalequ Zaman, New England Journal of Medicine	2013	139
Metaverse in marketing and logistics: the state of the art and the path forward Garry Wei‐Han Tan, Eugene Cheng‐Xi Aw, Tat‐Huei Cham, Asia Pacific Journal of Marketing and Logistics Marketing EthicsSupply NetworkManagementBusinessMarketing Communication	2023	119
AI advertising: An overview and guidelines John B. Ford, Varsha Jain, Ketan Wadhwani, Journal of Business Research Artificial IntelligenceAdvertisingEngineeringDigital MarketingInteractive Marketing	2023	118
AI-driven banking services: the next frontier for a personalised experience in the emerging market Jagdish N. Sheth, Varsha Jain, Gourav Roy, International Journal of Bank Marketing Artificial IntelligencePersonalised ExperienceBusiness IntelligenceHuman InterventionAi Adoption	2022	113
Immunogenicity, reactogenicity and safety of an inactivated quadrivalent influenza vaccine candidate versus inactivated trivalent influenza vaccine: a phase III, randomized trial in adults aged ≥18 years Dorothee Kieninger, Eric Sheldon, Wen‐Yuan Lin, BMC Infectious Diseases	2013	103
A Randomized Trial of Candidate Inactivated Quadrivalent Influenza Vaccine versus Trivalent Influenza Vaccines in Children Aged 3–17 Years Joseph B. Domachowske, Heidemarie Pankow-Culot, Milagros Bautista, The Journal of Infectious Diseases	2013	103
A dual-system approach to understanding “generation Y” decision making Vijay Viswanathan, Varsha Jain Journal of Consumer Marketing Behavioral Decision MakingDigital MarketingConsumer ResearchBrand StrategyDecision Analysis	2013	94
Challenge of conducting a placebo-controlled randomized efficacy study for influenza vaccine in a season with low attack rate and a mismatched vaccine B strain: a concrete example Veronika Wertzova, K Honegr, Eva Kaliskova, BMC Infectious Diseases	2009	81

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