Concepedia

Jay Trivedi

JT

Statistics

Publications

17

Citations

1.1K

H-Index

14

Active since

2016

Affiliations

Mudra Institute of Communications Ahmedabad(Current)

Narsee Monjee Institute of Management Studies

IMS Unison University

Jay Trivedi is an author at Mudra Institute of Communications Ahmedabad specializing in consumer behavior, business, and marketing management.

ORCID

Publications per year

2016–2022

17

Publications

17

Examining the Customer Experience of Using Banking Chatbots and Its Impact on Brand Love: The Moderating Role of Perceived Risk

Jay Trivedi · Journal of Internet Commerce · 2019 · 305 citations

, , +17

The Effect of Influencer Marketing on Consumers’ Brand Admiration and Online Purchase Intentions: An Emerging Market Perspective

Jay Trivedi, Ramzan Sama · Journal of Internet Commerce · 2019 · 275 citations

, , +15

The effect of augmented reality in mobile applications on consumers' online impulse purchase intention: The mediating role of perceived value

Jay Trivedi, Dharun Kasilingam, Parvinder Arora et al. · Journal of Consumer Behaviour · 2022 · 80 citations

, , +17

Determinants of consumer loyalty towards <scp>celebrity‐owned</scp> restaurants: The mediating role of brand love

Jay Trivedi, Ramzan Sama · Journal of Consumer Behaviour · 2020 · 59 citations

, , +15

Investigating the Factors That Make a Fashion App Successful: The Moderating Role of Personalization

Jay Trivedi, Hemant Trivedi · Journal of Internet Commerce · 2018 · 52 citations

, , +17

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