Concepedia

Ramzan Sama

RS

Statistics

Publications

6

Citations

566

H-Index

6

Active since

2019

Affiliations

Mudra Institute of Communications Ahmedabad(Current)

Narsee Monjee Institute of Management Studies

IMS Unison University

Ramzan Sama is an author at Mudra Institute of Communications Ahmedabad specializing in marketing, marketing management, and business.

Publications per year

2019–2023

6

Publications

6

The Effect of Influencer Marketing on Consumers’ Brand Admiration and Online Purchase Intentions: An Emerging Market Perspective

Jay Trivedi, Ramzan Sama · Journal of Internet Commerce · 2019 · 275 citations

Business, Marketing, Marketing Management +15

Impact of Media Advertisements on Consumer Behaviour

Ramzan Sama · Journal of Creative Communications · 2019 · 164 citations

Business, Communication, Marketing +5

Determinants of consumer loyalty towards <scp>celebrity‐owned</scp> restaurants: The mediating role of brand love

Jay Trivedi, Ramzan Sama · Journal of Consumer Behaviour · 2020 · 59 citations

Business, Marketing, Marketing Management +15

Factors affecting consumers' loyalty towards halal cosmetics: an emerging market perspective

Ramzan Sama, Jay Trivedi · International Journal of Business and Emerging Markets · 2019 · 31 citations

Business, Marketing, Marketing Management +10

Understanding the impact of fashion app emotional attachment on consumer responses: the role of e-servicescape, customer experience and perceived value of online shopping

Vipul Patel, Richa Pandit, Ramzan Sama · Journal of Fashion Marketing and Management · 2023 · 26 citations

Business, Marketing, Marketing Management +17

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