Vipul Patel is an author at Ahmedabad University specializing in marketing, management, and consumer behavior.
Top concepts
MarketingManagementConsumer BehaviorConsumer ResearchBusinessInteractive MarketingEngineeringUser ExperienceMobile MarketingDigital Marketing
Publications per year
2009–2023
6
6
Ranking of perceived risks in online shopping
Sunita Guru, Jitendra Nenavani, Vipul Patel et al. · DECISION · 2020 · 49 citations
Online Customer Behavior, Digital Marketing, Perceived Risks +8
Vipul Patel, Richa Pandit, Ramzan Sama · Journal of Fashion Marketing and Management · 2023 · 23 citations
Rows per page
1–5 of 6