Sunita Guru

Assessing the feasibility of hyperlocal delivery model as an effective distribution channel

Sunita Guru, Subir Verma, Pratibha Baheti et al. · Management Decision · 2023 · 57 citations

Engineering, Trade, Hyperlocal Delivery +21

Ranking of perceived risks in online shopping

Sunita Guru, Jitendra Nenavani, Vipul Patel et al. · DECISION · 2020 · 49 citations

Online Customer Behavior, Digital Marketing, Perceived Risks +8

Analysing the factors affecting the selection of ERP package: a fuzzy AHP approach

Nityesh Bhatt, Sunita Guru, Shashank Thanki et al. · Information Systems and e-Business Management · 2021 · 49 citations

Erp Package, Fuzzy Multi-criteria Decision-making, Fuzzy Logic +13

Determinants of medical tourism: application of Fuzzy Analytical Hierarchical Process

Sunita Guru, Anamika Sinha, Pradeep Kautish · International Journal of Emerging Markets · 2022 · 28 citations

Tourism Management, Tourism Performance, International Tourism +21

Values, satisfaction and intentions: online innovation perspective for fashion apparels

Pradeep Kautish, Sunita Guru, Anamika Sinha · International Journal of Innovation Science · 2021 · 23 citations

Customer Satisfaction, Online Customer Behavior, Buying Behavior +14