Journal
5.3K
Publications
194.8K
Citations
Top concepts
ManagementBusinessStrategic ManagementBusiness StrategyStrategyOrganizational BehaviorOrganization StudiesInnovationCorporate StrategyOrganizational Strategy
Publications per year
1967–2026
5.3K
5.3K
From Marketing Mix to Relationship Marketing
Christian Grönroos · 1994 · 1.4K citations
Customer engagement, buyer‐seller relationships, and social media
C.M. Sashi · 2012 · 1.4K citations
Enhance green purchase intentions
Yu‐Shan Chen, Ching‐Hsun Chang · 2012 · 1.3K citations
1–5 of 5.3K