C.M. Sashi

Customer engagement, buyer‐seller relationships, and social media

C.M. Sashi · Management Decision · 2012 · 1.4K citations

Business, Marketing, Marketing Management +11

Social media, customer engagement and advocacy

C.M. Sashi, Gina Brynildsen, Anil Bilgihan · International Journal of Contemporary Hospitality Management · 2019 · 142 citations

Business, Communication, Marketing +17

Communication, interactivity, and satisfaction in B2B relationships

Micah Murphy, C.M. Sashi · Industrial Marketing Management · 2017 · 131 citations

Social Sciences, Communication, Psychology +12

Franchising in global markets: towards a conceptual framework

C.M. Sashi, Devi Prasad Karuppur · International Marketing Review · 2002 · 124 citations

Law, Marketing, Marketing Management +17

The role of Internet auctions in the expansion of B2B markets

C.M. Sashi, Bay O’Leary · Industrial Marketing Management · 2002 · 76 citations

Business, Business Economics, Economics +14