C.M. Sashi

Customer engagement, buyer‐seller relationships, and social media

C.M. Sashi · Management Decision · 2012 · 1.4K citations

Customer Experience, Relationship Marketing, Customer Satisfaction +15

Social media, customer engagement and advocacy

C.M. Sashi, Gina Brynildsen, Anil Bilgihan · International Journal of Contemporary Hospitality Management · 2019 · 138 citations

Customer Satisfaction, Relationship Marketing, Social Media +14

Communication, interactivity, and satisfaction in B2B relationships

Micah Murphy, C.M. Sashi · Industrial Marketing Management · 2017 · 126 citations

Business-to-business Research, Organizational Communication, Interpersonal Communication +8

Franchising in global markets: towards a conceptual framework

C.M. Sashi, Devi Prasad Karuppur · International Marketing Review · 2002 · 123 citations

International Marketing, Trade, Global Production Network +20

The role of Internet auctions in the expansion of B2B markets

C.M. Sashi, Bay O’Leary · Industrial Marketing Management · 2002 · 76 citations

Electronic Marketplace, B2b Markets, Economics +13