Bay O’Leary

The role of Internet auctions in the expansion of B2B markets

C.M. Sashi, Bay O’Leary · Industrial Marketing Management · 2002 · 76 citations

Electronic Marketplace, B2b Markets, Economics +13

Social Marketing and Distracted Driving Behaviors among Young Adults: The Effectiveness of Fear Appeals

Ron Lennon, Randall Rentfro, Bay O’Leary · Academy of Marketing Studies journal · 2010 · 72 citations

Young Adults, Behavioral Decision Making, Social Psychology +21

Web advertising and Hispanics

Pradeep K. Korgaonkar, Ronnie Silverblatt, Bay O’Leary · Journal of Consumer Marketing · 2001 · 67 citations

Digital Marketing, Targeted Advertising, Consumer Research +22

Consumer’s initial trust formation in IOB’s acceptance

Souheila Kaabachi, Sélima Ben Mrad, Bay O’Leary · International Journal of Bank Marketing · 2019 · 55 citations

Innovation Adoption, Digital Marketing, Consumer Research +20

Management, Market, and Financial Factors Separating Winners and Losers in E-Business

Pradeep K. Korgaonkar, Bay O’Leary · Journal of Computer-Mediated Communication · 2006 · 16 citations · Full text

Electronic Marketplace, Customer Satisfaction, Business-to-business Research +15