Concepedia

Ron Lennon

RL

7

Publications

324

Citations

7

H-Index

2000

Active since

Affiliations

Barry University(Current)

University of Miami

Ron Lennon is an author at Barry University specializing in marketing, management, and social sciences.

Top concepts

Publications per year

2000–2011

7

Publications

7

Multi-Course Comparison of Traditional versus Web-based Course Delivery Systems

Jerry Weber, Ron Lennon · The Journal of Educators Online · 2007 · 80 citations · Full text

Social Marketing and Distracted Driving Behaviors among Young Adults: The Effectiveness of Fear Appeals

Ron Lennon, Randall Rentfro, Bay O’Leary · Academy of Marketing Studies journal · 2010 · 72 citations

, , +21

Participating in the Conversation: Exploring Usage of Social Media Networking Sites

James M. Curran, Ron Lennon · Academy of Marketing Studies journal · 2011 · 54 citations

, , +21

Customer service on the Web: A cross-industry investigation

Ron Lennon, Judy Harris · Journal of Targeting Measurement and Analysis for Marketing · 2002 · 41 citations · Full text

Defining the Lesbian/Gay Community? Market Research and the Lesbian/Gay Press

Fred Fejes, Ron Lennon · Journal of Homosexuality · 2000 · 35 citations

, , +25

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