Concepedia

Pradeep K. Korgaonkar

PK

Statistics

Publications

40

Citations

3.8K

H-Index

27

Active since

1982

Affiliations

Florida Atlantic University(Current)

Nova Southeastern University

Texas State University

Florida International University

University of Nevada, Reno

Pradeep K. Korgaonkar is an author at Florida Atlantic University specializing in management, consumer research, and marketing.

Top concepts

ManagementMarketingConsumer ResearchConsumer BehaviorBusinessInteractive MarketingAdvertisingDigital MarketingConsumer Decision MakingMarketing Communication

Publications per year

1982–2021

40

Publications

40

A Multivariate Analysis of Web Usage

Pradeep K. Korgaonkar · Journal of Advertising Research · 1999 · 910 citations

Web Mining, Engineering, Data Science +6

Web advertising: gender differences in beliefs, attitudes and behavior

Lori D. Wolin, Pradeep K. Korgaonkar · Internet Research · 2003 · 282 citations

Customer Satisfaction, Gendered Perception, Targeted Advertising +16

Relationship of Type of Product, Shopping Orientations, and Demographics with Preference for Shopping on the Internet

Tülay Girard, Pradeep K. Korgaonkar, Ronnie Silverblatt · Journal of Business and Psychology · 2003 · 251 citations

A Conjoint Investigation of The Relative Importance of Risk Relievers in Direct Marketing

Ishmael P. Akaah, Pradeep K. Korgaonkar · Journal of Advertising Research · 1988 · 206 citations

Behavioral Decision Making, Conjoint Investigation, Relative Importance +10

Effects of trust beliefs on consumers' online intentions

Enrique Becerra, Pradeep K. Korgaonkar · European Journal of Marketing · 2011 · 173 citations

Consumer Uncertainty, Behavioral Decision Making, Digital Marketing +24

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