Concepedia

Enrique Becerra

EB

Statistics

Publications

16

Citations

1.3K

H-Index

15

Active since

2002

Affiliations

Texas State University(Current)

Florida Atlantic University

College of Business Administration

Sogang University

Cleveland State University

Enrique Becerra is an author at Texas State University specializing in business, marketing, and consumer behavior.

Publications per year

2002–2022

16

Publications

16

The influence of brand trust and brand identification on brand evangelism

Enrique Becerra, Vishag Badrinarayanan · Journal of Product & Brand Management · 2013 · 381 citations

Business, Marketing, Marketing Management +13

Effects of trust beliefs on consumers' online intentions

Enrique Becerra, Pradeep K. Korgaonkar · European Journal of Marketing · 2011 · 175 citations

Business, Marketing, Marketing Management +17

Healthcare branding: developing emotionally based consumer brand relationships

Elyria Kemp, Ravi Jillapalli, Enrique Becerra · Journal of Services Marketing · 2014 · 160 citations

Business, Marketing, Marketing Management +17

Transference and congruence effects on purchase intentions in online stores of multi-channel retailers: initial evidence from the U.S. and South Korea

Vishag Badrinarayanan, Enrique Becerra, Chung-Hyun Kim et al. · Journal of the Academy of Marketing Science · 2010 · 125 citations

Business, Marketing, Marketing Management +17

A study of the antecedents and effects of green self-identity on green behavioral intentions of young adults

Enrique Becerra, Lorena Carrete, Pilar Arroyo · Journal of Business Research · 2022 · 111 citations

Natural Resources, Psychology, Social Psychology +13

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