Concepedia

Enrique Becerra

EB

16

Publications

1.3K

Citations

15

H-Index

2002

Active since

Affiliations

Texas State University(Current)

Florida Atlantic University

College of Business Administration

Sogang University

Cleveland State University

Enrique Becerra is an author at Texas State University specializing in management, consumer research, and marketing.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorInteractive MarketingDigital MarketingPurchase IntentionBehavioral Decision MakingBehavioral Science

Publications per year

2002–2022

16

Publications

16

The influence of brand trust and brand identification on brand evangelism

Enrique Becerra, Vishag Badrinarayanan · Journal of Product & Brand Management · 2013 · 364 citations

Brand Support Behavior, Brand Strategy, Consumer Research +19

Effects of trust beliefs on consumers' online intentions

Enrique Becerra, Pradeep K. Korgaonkar · European Journal of Marketing · 2011 · 173 citations

Consumer Uncertainty, Behavioral Decision Making, Digital Marketing +24

Healthcare branding: developing emotionally based consumer brand relationships

Elyria Kemp, Ravi Jillapalli, Enrique Becerra · Journal of Services Marketing · 2014 · 156 citations

Brand Strategy, Consumer Research, Brand Loyalty +18

Transference and congruence effects on purchase intentions in online stores of multi-channel retailers: initial evidence from the U.S. and South Korea

Vishag Badrinarayanan, Enrique Becerra, Chung-Hyun Kim et al. · Journal of the Academy of Marketing Science · 2010 · 124 citations

Customer Satisfaction, Online Customer Behavior, Online Stores +14

A study of the antecedents and effects of green self-identity on green behavioral intentions of young adults

Enrique Becerra, Lorena Carrete, Pilar Arroyo · Journal of Business Research · 2022 · 91 citations

Green Self-identity, Social Identity, Behavioral Sciences +11

Rows per page

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