Concepedia

Lorena Carrete

LC

11

Publications

616

Citations

10

H-Index

2012

Active since

Affiliations

Tecnológico de Monterrey(Current)

Instituto Tecnológico de Toluca

Lorena Carrete is an author at Tecnológico de Monterrey specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementGreen MarketingConsumer ResearchConsumer BehaviorSustainabilityEnvironmental EconomicsSustainable DevelopmentBusinessGreenwashing

Publications per year

2012–2023

11

Publications

11

Green consumer behavior in an emerging economy: confusion, credibility, and compatibility

Lorena Carrete, Raquel Castaño, Reto Felix et al. · Journal of Consumer Marketing · 2012 · 206 citations

Sustainable Consumption, Greenwashing, Green Marketing +28

A study of the antecedents and effects of green self-identity on green behavioral intentions of young adults

Enrique Becerra, Lorena Carrete, Pilar Arroyo · Journal of Business Research · 2022 · 91 citations

Green Self-identity, Social Identity, Behavioral Sciences +11

Motivational drivers for the adoption of green energy

Pilar Arroyo, Lorena Carrete · Management Research Review · 2019 · 78 citations

Green Marketing, Engineering, Behavioral Decision Making +22

Green Shades: A Segmentation Approach Based on Ecological Consumer Behavior in an Emerging Economy

Eva María González Hernández, Reto Felix, Lorena Carrete et al. · The Journal of Marketing Theory and Practice · 2015 · 66 citations

Urban Centers, Sustainable Consumption, Green Marketing +21

When the green in green packaging backfires: Gender effects and perceived masculinity of environmentally friendly products

Reto Felix, Eva María González Hernández, Raquel Castaño et al. · International Journal of Consumer Studies · 2021 · 58 citations

Green Marketing, Engineering, Consumer Study +24

Rows per page

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