Raquel Castaño

Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation

Raquel Castaño, Mita Sujan, Manish Kacker et al. · Journal of Marketing Research · 2008 · 269 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +21

How we relate to brands: Psychological and neurophysiological insights into consumer–brand relationships

Martin Reimann, Raquel Castaño, Judith Lynne Zaichkowsky et al. · Journal of Consumer Psychology · 2011 · 261 citations

Green consumer behavior in an emerging economy: confusion, credibility, and compatibility

Lorena Carrete, Raquel Castaño, Reto Felix et al. · Journal of Consumer Marketing · 2012 · 206 citations

Sustainable Consumption, Greenwashing, Green Marketing +28

Constructing identity through the consumption of counterfeit luxury goods

María‐Eugenia Pérez‐Martínez, Raquel Castaño, Claudia Quintanilla · Qualitative Market Research An International Journal · 2010 · 151 citations

Luxury, Consumer Research, Brand Strategy +23

Green Shades: A Segmentation Approach Based on Ecological Consumer Behavior in an Emerging Economy

Eva María González Hernández, Reto Felix, Lorena Carrete et al. · The Journal of Marketing Theory and Practice · 2015 · 66 citations

Urban Centers, Sustainable Consumption, Green Marketing +21