Concepedia

Martin Reimann

MR

Statistics

Publications

7

Citations

536

H-Index

7

Active since

2011

Affiliations

University of Southern California(Current)

Tecnológico de Monterrey

California Southern University

University of Arizona

McGill University

Martin Reimann is an author at University of Southern California specializing in psychology, brand experience, and brand associations.

Publications per year

2011–2018

7

Publications

7

How we relate to brands: Psychological and neurophysiological insights into consumer–brand relationships

Martin Reimann, Raquel Castaño, Judith Lynne Zaichkowsky et al. · Journal of Consumer Psychology · 2011 · 265 citations

Business, Neuroscience, Psychology +14

Insights into the Experience of Brand Betrayal: From What People Say and What the Brain Reveals

Martin Reimann, Deborah J. MacInnis, Valerie S. Folkes et al. · Journal of the Association for Consumer Research · 2018 · 90 citations

Business, Marketing, Psychology +7

Novel versus familiar brands: An analysis of neurophysiology, response latency, and choice

Martin Reimann, Raquel Castaño, Judith Lynne Zaichkowsky et al. · Marketing Letters · 2012 · 52 citations

Life Sciences, Neuroscience, Psychology +10

Metaphors and creativity: Direct, moderating, and mediating effects

A. Marín, Martin Reimann, Raquel Castaño · Journal of Consumer Psychology · 2013 · 51 citations · Full text

Management, Creative Writing, Creativity +7

Embodiment in judgment and choice.

Martin Reimann, Wilko Feye, Alan J. Malter et al. · Journal of Neuroscience Psychology and Economics · 2012 · 45 citations · Full text

Social Sciences, Psychology, Social Psychology +13

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