Concepedia

Reto Felix

RF

35

Publications

7.3K

Citations

25

H-Index

2002

Active since

Affiliations

The University of Texas Rio Grande Valley(Current)

Grand Valley State University

Universität der Bundeswehr München

University of Monterrey

University of Bamberg

Reto Felix is an author at The University of Texas Rio Grande Valley specializing in marketing, management, and consumer research.

ORCID

Top concepts

Publications per year

2002–2023

35

Publications

35

Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy

Yogesh K. Dwivedi, Laurie Hughes, Abdullah M. Baabdullah et al. · International Journal of Information Management · 2022 · 2.4K citations · Full text

Elements of strategic social media marketing: A holistic framework

Reto Felix, Philipp A. Rauschnabel, Chris Hinsch · Journal of Business Research · 2016 · 819 citations

, , +8

Metaverse marketing: How the metaverse will shape the future of consumer research and practice

Yogesh K. Dwivedi, Laurie Hughes, Yichuan Wang et al. · Psychology and Marketing · 2022 · 773 citations · Full text

, , +23

What is XR? Towards a Framework for Augmented and Virtual Reality

Philipp A. Rauschnabel, Reto Felix, Chris Hinsch et al. · Computers in Human Behavior · 2022 · 768 citations · Full text

Augmented reality marketing: How mobile AR-apps can improve brands through inspiration

Philipp A. Rauschnabel, Reto Felix, Chris Hinsch · Journal of Retailing and Consumer Services · 2019 · 669 citations · Full text

, , +14

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