Concepedia

Reto Felix

RF

Statistics

Publications

36

Citations

7.7K

H-Index

25

Active since

2002

Affiliations

The University of Texas Rio Grande Valley(Current)

Grand Valley State University

Universität der Bundeswehr München

University of Monterrey

University of Bamberg

Reto Felix is an author at The University of Texas Rio Grande Valley specializing in marketing, business, and marketing management.

Publications per year

2002–2024

36

Publications

36

Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy

Yogesh K. Dwivedi, Laurie Hughes, Abdullah M. Baabdullah et al. · International Journal of Information Management · 2022 · 2.6K citations · Full text

Computing, Visualization, Digital Transformation +15

What is XR? Towards a Framework for Augmented and Virtual Reality

Philipp A. Rauschnabel, Reto Felix, Chris Hinsch et al. · Computers in Human Behavior · 2022 · 860 citations · Full text

Computing, Visualization, Augmented Reality Design +10

Elements of strategic social media marketing: A holistic framework

Reto Felix, Philipp A. Rauschnabel, Chris Hinsch · Journal of Business Research · 2016 · 836 citations

Business, Marketing, Marketing Management +14

Metaverse marketing: How the metaverse will shape the future of consumer research and practice

Yogesh K. Dwivedi, Laurie Hughes, Yichuan Wang et al. · Psychology and Marketing · 2022 · 829 citations · Full text

Business, Marketing, Marketing Management +15

Augmented reality marketing: How mobile AR-apps can improve brands through inspiration

Philipp A. Rauschnabel, Reto Felix, Chris Hinsch · Journal of Retailing and Consumer Services · 2019 · 706 citations · Full text

Business, Marketing, Marketing Management +8

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