Chris Hinsch

Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy

Yogesh K. Dwivedi, Laurie Hughes, Abdullah M. Baabdullah et al. · International Journal of Information Management · 2022 · 2.6K citations · Full text

Computing, Visualization, Digital Transformation +15

What is XR? Towards a Framework for Augmented and Virtual Reality

Philipp A. Rauschnabel, Reto Felix, Chris Hinsch et al. · Computers in Human Behavior · 2022 · 860 citations · Full text

Computing, Visualization, Augmented Reality Design +10

Elements of strategic social media marketing: A holistic framework

Reto Felix, Philipp A. Rauschnabel, Chris Hinsch · Journal of Business Research · 2016 · 836 citations

Business, Marketing, Marketing Management +14

Metaverse marketing: How the metaverse will shape the future of consumer research and practice

Yogesh K. Dwivedi, Laurie Hughes, Yichuan Wang et al. · Psychology and Marketing · 2022 · 829 citations · Full text

Business, Marketing, Marketing Management +15

Augmented reality marketing: How mobile AR-apps can improve brands through inspiration

Philipp A. Rauschnabel, Reto Felix, Chris Hinsch · Journal of Retailing and Consumer Services · 2019 · 706 citations · Full text

Business, Marketing, Marketing Management +8