Concepedia

Chris Hinsch

CH

10

Publications

6.1K

Citations

10

H-Index

2016

Active since

Affiliations

Grand Valley State University(Current)

The University of Texas Rio Grande Valley

Universität der Bundeswehr München

Management Center Innsbruck

Symbiosis International University

Chris Hinsch is an author at Grand Valley State University specializing in digital marketing, management, and marketing.

Top concepts

MarketingManagementDigital MarketingAdvertisingInteractive MarketingVirtual RealityExtended RealityAugmented RealityConsumer ResearchMarketing Communication

Publications per year

2016–2023

10

Publications

10

Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy

Yogesh K. Dwivedi, Laurie Hughes, Abdullah M. Baabdullah et al. · International Journal of Information Management · 2022 · 2.4K citations · Full text

Elements of strategic social media marketing: A holistic framework

Reto Felix, Philipp A. Rauschnabel, Chris Hinsch · Journal of Business Research · 2016 · 819 citations

Digital Marketing, Media Marketing, Management +8

Metaverse marketing: How the metaverse will shape the future of consumer research and practice

Yogesh K. Dwivedi, Laurie Hughes, Yichuan Wang et al. · Psychology and Marketing · 2022 · 773 citations · Full text

Entertainment Marketing, Digital Marketing, Initial Hype +23

What is XR? Towards a Framework for Augmented and Virtual Reality

Philipp A. Rauschnabel, Reto Felix, Chris Hinsch et al. · Computers in Human Behavior · 2022 · 768 citations · Full text

Augmented reality marketing: How mobile AR-apps can improve brands through inspiration

Philipp A. Rauschnabel, Reto Felix, Chris Hinsch · Journal of Retailing and Consumer Services · 2019 · 669 citations · Full text

Marketing, Engineering, Digital Marketing +14

Rows per page

1–5 of 10