Concepedia

Philipp A. Rauschnabel

PA

50

Publications

13.9K

Citations

42

H-Index

2014

Active since

Affiliations

Universität der Bundeswehr München(Current)

University of Michigan–Dearborn

University of Bamberg

The University of Texas Rio Grande Valley

Grand Valley State University

Philipp A. Rauschnabel is an author at Universität der Bundeswehr München specializing in marketing, management, and consumer research.

ORCID

Top concepts

Publications per year

2014–2024

50

Publications

50

Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy

Yogesh K. Dwivedi, Laurie Hughes, Abdullah M. Baabdullah et al. · International Journal of Information Management · 2022 · 2.4K citations · Full text

Setting the future of digital and social media marketing research: Perspectives and research propositions

Yogesh K. Dwivedi, Elvira Ismagilova, David L. Hughes et al. · International Journal of Information Management · 2020 · 2.3K citations · Full text

Elements of strategic social media marketing: A holistic framework

Reto Felix, Philipp A. Rauschnabel, Chris Hinsch · Journal of Business Research · 2016 · 819 citations

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Metaverse marketing: How the metaverse will shape the future of consumer research and practice

Yogesh K. Dwivedi, Laurie Hughes, Yichuan Wang et al. · Psychology and Marketing · 2022 · 773 citations · Full text

, , +23

What is XR? Towards a Framework for Augmented and Virtual Reality

Philipp A. Rauschnabel, Reto Felix, Chris Hinsch et al. · Computers in Human Behavior · 2022 · 768 citations · Full text

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