Philipp A. Rauschnabel

Author

Universität der Bundeswehr München ORCID

Also Known As

Philipp A Rauschnabel, Philipp A. Rauschnabel, Philipp Alexander Rauschnabel, Philipp Rauschnabel, Rauschnabel, Philipp, Rauschnabel, Philipp A. 1984-

105

Publications

14.5K

Citations

H-Index

122

Concepts

All Affiliations

Universität der Bundeswehr München University of Michigan–Dearborn University of Bamberg The University of Texas Rio Grande Valley Grand Valley State University

About

Philipp A. Rauschnabel is an author at Universität der Bundeswehr München specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Engineering	15	15	3.5K
2	Business	13	13	2K
3	Arts	7	7	1.6K
4	Education	4	4	1K
5	Health Sciences	3	3	410

Philipp A. Rauschnabel

Publications

13.9K

Citations

H-Index

Page 1

	Year	Citations
Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy Yogesh K. Dwivedi, Laurie Hughes, Abdullah M. Baabdullah, International Journal of Information Management	2022	2.4K
Setting the future of digital and social media marketing research: Perspectives and research propositions Yogesh K. Dwivedi, Elvira Ismagilova, David L. Hughes, International Journal of Information Management	2020	2.3K
Elements of strategic social media marketing: A holistic framework Reto Felix, Philipp A. Rauschnabel, Chris Hinsch Journal of Business Research Digital MarketingMedia MarketingManagementBusinessMarketing Communication	2016	819
Metaverse marketing: How the metaverse will shape the future of consumer research and practice Yogesh K. Dwivedi, Laurie Hughes, Yichuan Wang, Psychology and Marketing Entertainment MarketingDigital MarketingInitial HypeConsumer StudyConsumer Research	2022	773
What is XR? Towards a Framework for Augmented and Virtual Reality Philipp A. Rauschnabel, Reto Felix, Chris Hinsch, Computers in Human Behavior	2022	768
Augmented reality marketing: How mobile AR-apps can improve brands through inspiration Philipp A. Rauschnabel, Reto Felix, Chris Hinsch Journal of Retailing and Consumer Services MarketingEngineeringDigital MarketingAugmented RealityInteractive Marketing	2019	669
Wearable technologies: The role of usefulness and visibility in smartwatch adoption Stephanie Hui‐Wen Chuah, Philipp A. Rauschnabel, Nina Krey, Computers in Human Behavior Wearable SystemEngineeringAssistive TechnologyTechnology Acceptance ModelDigital Health	2016	475
An adoption framework for mobile augmented reality games: The case of Pokémon Go Philipp A. Rauschnabel, Alexander Rossmann, M. Claudia tom Dieck Computers in Human Behavior Pokémon GoReality GamesEngineeringMobile InteractionAugmented Reality Game	2017	448
What is augmented reality marketing? Its definition, complexity, and future Philipp A. Rauschnabel, Barry J. Babin, M. Claudia tom Dieck, Journal of Business Research MarketingEngineeringDigital MarketingAugmented RealityInteractive Marketing	2022	399
Antecedents to the adoption of augmented reality smart glasses: A closer look at privacy risks Philipp A. Rauschnabel, Jun He, Young K. Ro Journal of Business Research MarketingEngineeringAssistive TechnologyTechnology Acceptance ModelPrivacy Risks	2018	320

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