Publication | Open Access

Augmented reality marketing: How mobile AR-apps can improve brands through inspiration

MarketingEngineeringDigital MarketingAugmented RealityInteractive MarketingVirtual RealityDesignExtended RealityBrand DevelopmentManagementImmersive TechnologyHuman-computer InteractionMobile Ar-appsTechnologyComputer-mediated RealityAdvertisingReality Marketing