Concepedia
Statistics
Publications
5
Citations
470
H-Index
Active since
2009
Affiliations
Texas State University(Current)
Texas Tech University
Ravi Jillapalli is an author at Texas State University specializing in management, marketing, and brand development.
Top concepts
ManagementMarketingBrandingBusinessBrand EquityBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentConsumer Research
Publications per year
2009–2014
Privacy concern and online personalization: The moderating effects of information control and compensation
David G. Taylor, Donna F. Davis, Ravi Jillapalli · Electronic Commerce Research · 2009 · 166 citations
Privacy Management, Social Media, Engineering +13
Healthcare branding: developing emotionally based consumer brand relationships
Elyria Kemp, Ravi Jillapalli, Enrique Becerra · Journal of Services Marketing · 2014 · 156 citations
Brand Strategy, Consumer Research, Brand Loyalty +18
Professor Brand Advocacy: Do Brand Relationships Matter?
Ravi Jillapalli, James B. Wilcox · Journal of Marketing Education · 2010 · 81 citations
Customer Satisfaction, Marketing Students, Brand Strategy +17
Do professors have customer-based brand equity?
Ravi Jillapalli · Journal of Marketing for HIGHER EDUCATION · 2014 · 46 citations
Professor Brand, Brand Strategy, Education +16
Determinants of a lasting purchase: The case of the tattoo patron
Jeremy J. Sierra, Ravi Jillapalli, Vishag Badrinarayanan · Journal of Retailing and Consumer Services · 2013 · 21 citations
Customer Satisfaction, Culture, Tattoo Patron +12
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