Concepedia

Ravi Jillapalli

RJ

Statistics

Publications

5

Citations

479

H-Index

5

Active since

2009

Affiliations

Texas State University(Current)

Texas Tech University

Ravi Jillapalli is an author at Texas State University specializing in business, marketing, and brand management.

Publications per year

2009–2014

5

Publications

5

Privacy concern and online personalization: The moderating effects of information control and compensation

David G. Taylor, Donna F. Davis, Ravi Jillapalli · Electronic Commerce Research · 2009 · 168 citations

Business, Information Systems, Social Psychology +10

Healthcare branding: developing emotionally based consumer brand relationships

Elyria Kemp, Ravi Jillapalli, Enrique Becerra · Journal of Services Marketing · 2014 · 160 citations

Business, Marketing, Marketing Management +17

Professor Brand Advocacy: Do Brand Relationships Matter?

Ravi Jillapalli, James B. Wilcox · Journal of Marketing Education · 2010 · 82 citations

Business, Marketing, Marketing Management +9

Do professors have customer-based brand equity?

Ravi Jillapalli · Journal of Marketing for HIGHER EDUCATION · 2014 · 47 citations

Business, Instruction, Marketing +12

Determinants of a lasting purchase: The case of the tattoo patron

Jeremy J. Sierra, Ravi Jillapalli, Vishag Badrinarayanan · Journal of Retailing and Consumer Services · 2013 · 22 citations

Business, Marketing, Marketing Management +7

1–5 of 5