Concepedia
Statistics
Publications
39
Citations
3.7K
H-Index
28
Active since
1990
Affiliations
Texas Tech University(Current)
Colorado State University
United Arab Emirates University
University of Southern Mississippi
University of Tennessee at Knoxville
Donna F. Davis is an author at Texas Tech University specializing in management, business, and marketing.
Top concepts
ManagementBusinessMarketingSupply Chain ManagementStrategic ManagementBusiness StrategySupply ChainBrand EquityLogisticsBrand Awareness
Publications per year
1990–2022
A study of measuring the critical factors of quality management
Masood Badri, Donald Davis, Donna F. Davis · International Journal of Quality & Reliability Management · 1995 · 299 citations
Total Quality Management, Customer Satisfaction, United Arab Emirates +20
Perceived Environmental Turbulence and Its Effect on Selected Entrepreneurship, Marketing, and Organizational Characteristics in Industrial Firms
Donna F. Davis, Michael H. Morris, Jeffrey Allen · Journal of the Academy of Marketing Science · 1991 · 253 citations
Entrepreneurial Phenomenon, Perceived Environmental Turbulence, Industrial Firms +10
Branding a B2B service: Does a brand differentiate a logistics service provider?
Donna F. Davis, Susan L. Golicic, Adam J. Marquardt · Industrial Marketing Management · 2007 · 248 citations
Brand Equity, Management, Business +11
Benefits and challenges of conducting multiple methods research in marketing
Donna F. Davis, Susan L. Golicic, Courtney Boerstler · Journal of the Academy of Marketing Science · 2010 · 225 citations
Management, Consumer Research, Marketing Communication +3
Implementing mixed methods research in supply chain management
Susan L. Golicic, Donna F. Davis · International Journal of Physical Distribution & Logistics Management · 2012 · 201 citations
Logistics Processes, Supply Chain Disruption, Management +15
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