Concepedia
Statistics
Publications
6
Citations
514
H-Index
Active since
2007
Affiliations
University of Richmond(Current)
Texas Tech University
Colorado State University
Adam J. Marquardt is an author at University of Richmond specializing in business, management, and marketing.
Top concepts
BusinessMarketingManagementBrand EquityBrand ManagementBrandingBrand AwarenessSupply Chain ManagementLogisticsBrand Loyalty
Publications per year
2007–2019
Branding a B2B service: Does a brand differentiate a logistics service provider?
Donna F. Davis, Susan L. Golicic, Adam J. Marquardt · Industrial Marketing Management · 2007 · 248 citations
Brand Equity, Management, Business +11
Measuring brand equity for logistics services
Donna F. Davis, Susan L. Golicic, Adam J. Marquardt · The International Journal of Logistics Management · 2009 · 113 citations
Logistics Processes, Brand Equity Scales, Logistics Services +17
B2B services branding in the logistics services industry
Adam J. Marquardt, Susan L. Golicic, Donna F. Davis · Journal of Services Marketing · 2011 · 68 citations
Brand Strategy, Brand Loyalty, Management +19
Relationship quality as a resource to build industrial brand equity when products are uncertain and future-based
Adam J. Marquardt · Industrial Marketing Management · 2013 · 53 citations
Marketing, Relationship Marketing, Management +9
About time in marketing: an assessment of the study of time and conceptual framework
Jeffrey R. Carlson, William T. Ross, Robin A. Coulter et al. · AMS Review · 2019 · 19 citations
Customer Satisfaction, Management, Business +6
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