Concepedia

William T. Ross

WT

Statistics

Publications

84

Citations

6.5K

H-Index

38

Active since

1951

Affiliations

University of Connecticut(Current)

Pennsylvania State University

University of Richmond

Temple University

University of Arkansas at Fayetteville

William T. Ross is an author at University of Connecticut specializing in business, marketing, and marketing management.

Publications per year

1951–2022

84

Publications

84

The Asymmetric Impact of Negative and Positive Attribute-Level Performance on Overall Satisfaction and Repurchase Intentions

Vikas Mittal, William T. Ross, Patrick M. Baldasare · Journal of Marketing · 1998 · 1.1K citations

Business, Marketing, Organizational Behavior +11

The Asymmetric Impact of Negative and Positive Attribute-Level Performance on Overall Satisfaction and Repurchase Intentions

Vikas Mittal, William T. Ross, Patrick M. Baldasare · Journal of Marketing · 1998 · 514 citations

Business, Marketing, Organizational Behavior +11

The Impact of Positive and Negative Affect and Issue Framing on Issue Interpretation and Risk Taking

Vikas Mittal, William T. Ross · Organizational Behavior and Human Decision Processes · 1998 · 354 citations

Social Sciences, Social Psychology, Persuasion +15

Social Contracts and Marketing Ethics

Thomas W. Dunfee, N. Craig Smith, William T. Ross · Journal of Marketing · 1999 · 328 citations

Business, Marketing, Marketing Management +14

The role of positive emotions in experiential decisions

Robert J. Kwortnik, William T. Ross · International Journal of Research in Marketing · 2007 · 244 citations

Social Sciences, Behavioral Sciences, Psychology +14

1–5 of 84