Jeffrey R. Carlson

“I Eat Organic for My Benefit and Yours”: Egoistic and Altruistic Considerations for Purchasing Organic Food and Their Implications for Advertising Strategists

Ioannis Kareklas, Jeffrey R. Carlson, Darrel D. Muehling · Journal of Advertising · 2014 · 321 citations

Business, Marketing, Marketing Management +17

Chondroblastoma of Bone*

Arun J. Ramappa, FRANCIS Y. I. LEE, Peter Tang et al. · Journal of Bone and Joint Surgery · 2000 · 238 citations

Medicine, Orthopaedic Surgery, Surgery +7

Brand engagement on social media: will firms’ social media efforts influence search engine advertising effectiveness?

Shuai Yang, Shan Lin, Jeffrey R. Carlson et al. · Journal of Marketing Management · 2016 · 174 citations

Business, Marketing, Marketing Management +14

How augmented reality affects advertising effectiveness: The mediating effects of curiosity and attention toward the ad

Shuai Yang, Jeffrey R. Carlson, Sixing Chen · Journal of Retailing and Consumer Services · 2019 · 173 citations

Business, Marketing, Marketing Management +12

Transfer of effort across behaviors

Robert Eisenberger, Jeffrey R. Carlson, Michael N. Guile et al. · Learning and Motivation · 1979 · 97 citations

Social Sciences, Behavioral Sciences, Psychology +10