Concepedia

Jeffrey R. Carlson

JR

Statistics

Publications

16

Citations

1.3K

H-Index

13

Active since

1979

Affiliations

University of Richmond(Current)

University of Connecticut

University at Albany, State University of New York

University of Delaware

Albany State University

Jeffrey R. Carlson is an author at University of Richmond specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBehavioral Decision MakingInteractive MarketingBehavioral ScienceAdvertising EffectivenessBusinessAdvertisingConsumer Behavior

Publications per year

1979–2025

16

Publications

16

“I Eat Organic for My Benefit and Yours”: Egoistic and Altruistic Considerations for Purchasing Organic Food and Their Implications for Advertising Strategists

Ioannis Kareklas, Jeffrey R. Carlson, Darrel D. Muehling · Journal of Advertising · 2014 · 312 citations

Eat Organic, Behavioral Decision Making, Consumer Study +20

Chondroblastoma of Bone*

Arun J. Ramappa, FRANCIS Y. I. LEE, Peter Tang et al. · Journal of Bone and Joint Surgery · 2000 · 237 citations

Brand engagement on social media: will firms’ social media efforts influence search engine advertising effectiveness?

Shuai Yang, Shan Lin, Jeffrey R. Carlson et al. · Journal of Marketing Management · 2016 · 173 citations

Digital Marketing, Social Media Elements, Consumer Research +22

How augmented reality affects advertising effectiveness: The mediating effects of curiosity and attention toward the ad

Shuai Yang, Jeffrey R. Carlson, Sixing Chen · Journal of Retailing and Consumer Services · 2019 · 168 citations

Marketing, Advertising, Engineering +12

Transfer of effort across behaviors

Robert Eisenberger, Jeffrey R. Carlson, Michael N. Guile et al. · Learning and Motivation · 1979 · 97 citations

Behavioral Sciences, Cognitive Science, Behavioral Decision Making +6

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