Shuai Yang

Sustainable Retailing in the Fashion Industry: A Systematic Literature Review

Shuai Yang, Yiping Song, Siliang Tong · Sustainability · 2017 · 215 citations · Full text

Green Marketing, Sustainable Practice, Fashion +15

Brand engagement on social media: will firms’ social media efforts influence search engine advertising effectiveness?

Shuai Yang, Shan Lin, Jeffrey R. Carlson et al. · Journal of Marketing Management · 2016 · 173 citations

Digital Marketing, Social Media Elements, Consumer Research +22

How augmented reality affects advertising effectiveness: The mediating effects of curiosity and attention toward the ad

Shuai Yang, Jeffrey R. Carlson, Sixing Chen · Journal of Retailing and Consumer Services · 2019 · 168 citations

Marketing, Advertising, Engineering +12

Why are customers loyal in sharing-economy services? A relational benefits perspective

Shuai Yang, Yiping Song, Sixing Chen et al. · Journal of Services Marketing · 2017 · 163 citations

Relational Benefits, Relationship Marketing, Customer Satisfaction +13

Parenting styles and internet addiction in Chinese adolescents: Conscientiousness as a mediator and teacher support as a moderator

Ruiping Zhang, Baoyu Bai, Suo Jiang et al. · Computers in Human Behavior · 2019 · 98 citations

Behavioral Sciences, Internet Addiction, Teacher Support +8