Concepedia

Yiping Song

YS

16

Publications

872

Citations

13

H-Index

2011

Active since

Affiliations

NEOMA Business School(Current)

Fudan University

Donghua University

Temple University

University of Connecticut

Yiping Song is an author at NEOMA Business School specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchEngineeringConsumer BehaviorFashionAdvertisingText MiningCustomer Satisfaction

Publications per year

2011–2024

16

Publications

16

Sustainable Retailing in the Fashion Industry: A Systematic Literature Review

Shuai Yang, Yiping Song, Siliang Tong · Sustainability · 2017 · 215 citations · Full text

Green Marketing, Sustainable Practice, Fashion +15

Why are customers loyal in sharing-economy services? A relational benefits perspective

Shuai Yang, Yiping Song, Sixing Chen et al. · Journal of Services Marketing · 2017 · 163 citations

Relational Benefits, Relationship Marketing, Customer Satisfaction +13

Group-Buying Deal Popularity

Xueming Luo, Michelle Andrews, Yiping Song et al. · Journal of Marketing · 2013 · 143 citations

Consumer Research, Social Influence, Online Customer Behavior +16

Chinese Luxury Consumers: Motivation, Attitude and Behavior

Wang Ying, Shaojing Sun, Yiping Song · Journal of Promotion Management · 2011 · 82 citations

Do up-displayed eco-friendly products always perform better? The moderating role of psychological distance

Haizhong Wang, Manqiong Shen, Yiping Song et al. · Journal of Business Research · 2020 · 48 citations

Psychological Distance, Behavioral Decision Making, Consumer Study +11

Rows per page

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