Concepedia
Statistics
Publications
16
Citations
950
H-Index
13
Active since
2011
Affiliations
NEOMA Business School(Current)
Fudan University
Donghua University
George Mason University
Temple University
Yiping Song is an author at NEOMA Business School specializing in business, marketing, and marketing management.
Publications per year
2011–2024
Sustainable Retailing in the Fashion Industry: A Systematic Literature Review
Shuai Yang, Yiping Song, Siliang Tong · Sustainability · 2017 · 221 citations · Full text
Management, Retail Management, Supply Chain Management +10
Why are customers loyal in sharing-economy services? A relational benefits perspective
Shuai Yang, Yiping Song, Sixing Chen et al. · Journal of Services Marketing · 2017 · 166 citations
Business, Marketing, Marketing Management +14
Group-Buying Deal Popularity
Xueming Luo, Michelle Andrews, Yiping Song et al. · Journal of Marketing · 2013 · 144 citations
Business, Marketing, Marketing Management +13
Chinese Luxury Consumers: Motivation, Attitude and Behavior
Shaojing Sun, Yiping Song · Journal of Promotion Management · 2011 · 83 citations
Business, Marketing, Marketing Management +17
Uber Might Buy Me a Mercedes Benz: An Empirical Investigation of the Sharing Economy and Durable Goods Purchase
Jing Gong, Yiping Song · SSRN Electronic Journal · 2017 · 70 citations · Full text
Social Sciences, Business Economics, Economics +16
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