30
Publications
3.6K
Citations
24
H-Index
1994
Active since
Michelle Andrews is an author at Emory University specializing in management, marketing, and consumer research.
Top concepts
ManagementMarketingConsumer ResearchMedicineBusinessConsumer BehaviorInteractive MarketingCommunicationDigital MarketingSurgery
Publications per year
1994–2022
30
30
Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness
Michelle Andrews, Xueming Luo, Zheng Fang et al. · Marketing Science · 2015 · 342 citations
Xueming Luo, Michelle Andrews, Zheng Fang et al. · Management Science · 2013 · 302 citations
Marketing Analytics, Digital Marketing, Targeted Advertising +16
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