Xueming Luo

Corporate Social Responsibility, Customer Satisfaction, and Market Value

Xueming Luo, CB Bhattacharya · Journal of Marketing · 2006 · 2.2K citations

Management, Marketing, Marketing Management +14

Corporate Social Responsibility, Customer Satisfaction, and Market Value

Xueming Luo, CB Bhattacharya · Journal of Marketing · 2006 · 2.1K citations

Management, Marketing, Marketing Management +14

Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases

Xueming Luo, Siliang Tong, Zheng Fang et al. · Marketing Science · 2019 · 965 citations · Full text

Management, Marketing, Marketing Management +8

When and How Artificial Intelligence Augments Employee Creativity

Nan Jia, Xueming Luo, Fang Zheng et al. · Academy of Management Journal · 2023 · 617 citations

Management, Human Resource Management, Organizational Behavior +15

Social Media and Firm Equity Value

Xueming Luo, Jie Zhang, Wenjing Duan · Information Systems Research · 2012 · 603 citations

Business, Marketing, Strategic Management +13