Publication | Open Access
Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases
919
Citations
14
References
2019
Year
Artificial IntelligenceCustomer SatisfactionChatbotEngineeringDigital MarketingCustomer PurchasesConsumer ResearchCommunicationManagementUser PerceptionMachines VsHuman Agent InteractionShopping AssistantMarketingChatbot Identity DisclosureDisclosed BotInterpersonal CommunicationInteractive MarketingHuman-ai InteractionHuman-computer InteractionTechnology
Chatbot identity disclosure negatively affects customer purchases because customers perceive the disclosed bot as less knowledgeable and less empathetic.
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