Concepedia

Siliang Tong

ST

7

Publications

2K

Citations

7

H-Index

2017

Active since

Affiliations

Temple University(Current)

Fudan University

Nanyang Technological University

Sichuan University

Siliang Tong is an author at Temple University specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessDigital MarketingInteractive MarketingCommunicationArtificial IntelligenceFashionEconomics

Publications per year

2017–2021

7

Publications

7

Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases

Xueming Luo, Siliang Tong, Zheng Fang et al. · Marketing Science · 2019 · 919 citations · Full text

Artificial Intelligence, Customer Satisfaction, Chatbot +18

The Janus face of artificial intelligence feedback: Deployment versus disclosure effects on employee performance

Siliang Tong, Nan Jia, Xueming Luo et al. · Strategic Management Journal · 2021 · 411 citations · Full text

Artificial Intelligence, Business Intelligence, Project Management +18

Personalized mobile marketing strategies

Siliang Tong, Xueming Luo, Bo Xu · Journal of the Academy of Marketing Science · 2019 · 296 citations

Personalized Analytics, Mobile Marketing, Digital Marketing +8

Sustainable Retailing in the Fashion Industry: A Systematic Literature Review

Shuai Yang, Yiping Song, Siliang Tong · Sustainability · 2017 · 215 citations · Full text

Green Marketing, Sustainable Practice, Fashion +15

The Impact of Platform Protection Insurance on Buyers and Sellers in the Sharing Economy: A Natural Experiment

Xueming Luo, Siliang Tong, Zhijie Lin et al. · Journal of Marketing · 2020 · 80 citations · Full text

Digital Marketing, Consumer Research, Platform Governance Policy +17

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